[Updated] Google Bypasses Roku’s YouTube TV Ban by Moving It to the Main YouTube App
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Just a week after Roku eliminated YouTube TV from its app store, Google is now utilizing the fundamental YouTube app to host YouTube TVs services. Google talked about the Trojan Horse maneuver in a blog post, and hinted that it may offer totally free streaming stays with clients if negotiations with Roku break down.
If you downloaded YouTube TV on your Roku prior to April 30th, then you can still use the YouTube TV app usually. Open the standard YouTube app and press the “Go to YouTube TV” button in the sidebar.
The disagreement between Google and Roku is complicated, but it appears to focus on Googles persistence on AV1 codec support for streaming devices. Google wants future Roku devices to support the effective and quick AV1 codec for YouTube, a requirement that could increase the rate of Roku products.
If you downloaded YouTube TV on your Roku prior to April 30th, then you can still utilize the YouTube TV app usually. If youre a brand-new YouTube TELEVISION customer with a Roku, then you have to utilize Googles brand-new workaround. Open the standard YouTube app and press the “Go to YouTube TELEVISION” button in the sidebar. Roku attempted utilizing YouTube TELEVISION gain access to as a bargaining chip, however Google discovered a workaround.
Google says that settlements with Roku are ongoing, however to be truthful, it looks like the company is preparing for the worst. According to its post, Google is “in discussions with other partners to protect free streaming gadgets in case YouTube TV members face any access concerns on Roku,” a remarkable and pricey relocation.
Update, 5/7/21 3:44 pm: Roku issues a scathing statement to The Verge:
Googles actions are the clear conduct of an unattended monopolist bent on squashing fair competitors and damaging customer choice. The bundling statement by YouTube highlights the kind of predatory business practices used by Google that Congress, Attorney Generals and regulatory bodies all over the world are investigating. Roku has actually not requested for one extra dollar in financial value from YouTubeTV. We have actually just asked Google to stop their anticompetitive habits of manipulating user search results page to their special monetary benefit and to stop demanding access to sensitive information that no other partner on our platform gets today. In response, Google has actually continued its practice of blatantly leveraging its YouTube monopoly to force an independent business into an agreement that is both bad for consumers and bad for fair competition.
This is getting uglier by the minute.
Its tough to tell what will happen next. Roku attempted using YouTube TELEVISION access as a bargaining chip, however Google found a workaround. Unless the companies pertain to a contract, Roku may be forced to follow Googles ask for AV1 codec assistance. Or, you understand, Roku will simply state “screw it” and ban YouTube from its platform totally.
Source: Google by means of 9to5Google