Today in Apple history: iTunes experiments with video downloads
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These days, Apple is deep into the streaming game. Developed on the $3 billion acquisition of Beats, subscription service Apple Music introduced in 2015.
Video was constantly in the mix, considering that Cupertino folded some music documentaries into the service. In 2020, Apple flipped the switch on a 24/7 streaming music video service for subscribers called Apple Music TV.
What was the very first video download you made via iTunes? Leave your remarks listed below.
The video quality wasnt constantly remarkable. Unlike the HD quality of todays iTunes video downloads or Apple TV+ video, some music videos came at a meager 480 × 360 resolution. Making them bonus instead of premium material allowed Apple to iron out the kinks prior to charging cash for video downloads.
By that time, Apple had launched the fifth-gen iPod Classic. That gadget introduced video playback– verifying video as an exceptionally important part of Cupertinos content offerings.
This feature never truly caught on due to its general awkwardness. You needed to take the disc out of the CD gamer, put it into your computer system, and then navigate a (usually badly developed) user interface to watch a short MPEG video.
Downloading videos worked no in a different way from downloading music. This ease of usage made all the distinction.
Apples choice to embrace video made perfect sense. YouTube was in its infancy (for this reason individuals paying cash for music videos). Downloading videos worked no differently from downloading music. Unlike the HD quality of todays iTunes video downloads or Apple TV+ video, some music videos came at a meager 480 × 360 resolution. Making them bonus rather of premium content enabled Apple to iron out the kinks before charging cash for video downloads.
May 9, 2005: Apple silently starts selling music videos in the iTunes Music Store
The function shows up with iTunes 4.8, initially providing benefit material for individuals buying albums through the store. It will take a number of months for Apple to start offering private music videos, together with Pixar short movies and a selection of TV programs, for $1.99 a pop.
Video: The next step for iTunes Music Store.
Apples decision to embrace video made perfect sense. YouTube was in its infancy (hence people paying money for video). Increased high-speed internet penetration made video streaming a possibility for ordinary users.
Music videos on iTunes
The first video to appear on iTunes included a mix of solo tracks and albums with additionals: “Feel Good Inc.” by Gorillaz, The Antidote by Morcheeba ($ 9.90 for 10 songs, plus one video), “Warning Shots” by Thievery Corporation ($ 1.98 for one song and one video), Stand Up by Dave Matthews Band ($ 11.99 for 14 tunes, one video and one PDF) and “Pink Bullets” by The Shins ($ 1.98 for one song and one video).
In an effort to take on services like iTunes, some record labels began selling boosted CDs around this time. The discs included music videos and other bonus available by computer.