Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand

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Harley-Davidson
Harley-Davidsons very first electrical motorcycle, the LiveWire, will become its own standalone brand after seeing prevalent success. In reality, the company claims its LiveWire is the very popular electrical motorcycle in the US, so it only makes good sense to construct off of that momentum.
Previously this year, Harley chose to make a completely brand-new division within the primary business for electric motorbikes, and this is it. The idea here is to gain from the Harley-Davidson name and moms and dad business while letting LiveWire branch off and spark its own electric identity.
Harley-Davidson plans to reveal the “very first LiveWire branded motorbike” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to state about todays statement: “With the mission to be the most desirable electrical motorbike brand name in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire likewise plans to innovate and develop technology that will apply to Harley-Davidson electric motorcycles in the future.”
LiveWire
Far, Harley and its LiveWire bike have struggled with the more youthful generation. Harley said that many owners are from the older generation or previous Harley owners, not newbie purchasers. That might be due to the older rough “Harley Davidson” understanding or potentially the pricey $30,000 asking cost of its very first electrical bike.
In either case, the business hopes this is the very best course forward for itself and electric bikes in general.
It isnt clear yet what well see from the brand-new LiveWire business come July 8th. We might see an all-new metropolitan bike thats more affordable, or merely a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek

Far, Harley and its LiveWire bike have struggled with the more youthful generation. Harley stated that a lot of owners are from the older generation or previous Harley owners, not first-time buyers. That might be due to the older rough “Harley Davidson” perception or potentially the costly $30,000 asking cost of its first electrical bike.