Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand
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Harley-Davidsons very first electric motorbike, the LiveWire, will become its own standalone brand name after seeing extensive success. In fact, the business claims its LiveWire is the best-selling electrical bike in the US, so it only makes good sense to construct off of that momentum.
Previously this year, Harley decided to make a completely new division within the primary company for electric bikes, and this is it. The concept here is to gain from the Harley-Davidson name and parent business while letting LiveWire branch off and trigger its own electrical identity.
Harley-Davidson prepares to unveil the “first LiveWire branded motorbike” together with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to state about todays announcement: “With the objective to be the most preferable electrical bike brand worldwide, LiveWire will leader the future of motorcycling, for the pursuit of urban experience and beyond. LiveWire also prepares to establish and innovate technology that will apply to Harley-Davidson electrical motorbikes in the future.”
LiveWire
Far, Harley and its LiveWire bike have struggled with the younger generation. Harley stated that most owners are from the older generation or previous Harley owners, not first-time buyers. That might be due to the older rough “Harley Davidson” perception or perhaps the costly $30,000 asking cost of its very first electrical motorcycle.
In either case, the company hopes this is the finest path forward for itself and electrical motorbikes in general.
It isnt clear yet what well see from the new LiveWire company come July 8th. We might see a brand new metropolitan bike thats more budget-friendly, or merely a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek
Far, Harley and its LiveWire bike have struggled with the more youthful generation. Harley said that many owners are from the older generation or previous Harley owners, not newbie buyers. That might be due to the older rough “Harley Davidson” understanding or perhaps the costly $30,000 asking rate of its very first electric motorbike.