Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand

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Harley-Davidson
Harley-Davidsons first electric bike, the LiveWire, will become its own standalone brand after seeing extensive success. In truth, the company claims its LiveWire is the very popular electric bike in the United States, so it only makes sense to build off of that momentum.
Earlier this year, Harley chose to make an entirely brand-new division within the main company for electrical motorbikes, and this is it. The idea here is to benefit from the Harley-Davidson name and moms and dad business while letting LiveWire branch off and spark its own electrical identity.
Harley-Davidson prepares to reveal the “first LiveWire branded motorcycle” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays statement: “With the mission to be the most desirable electric motorcycle brand name in the world, LiveWire will leader the future of motorcycling, for the pursuit of metropolitan experience and beyond. LiveWire also plans to innovate and develop innovation that will be suitable to Harley-Davidson electric motorcycles in the future.”
LiveWire
Far, Harley and its LiveWire bike have actually struggled with the more youthful generation. Harley stated that a lot of owners are from the older generation or previous Harley owners, not newbie buyers. That could be due to the older rough “Harley Davidson” perception or possibly the costly $30,000 asking rate of its first electrical bike.
In either case, the company hopes this is the best course forward for itself and electrical bikes in general.
It isnt clear yet what well see from the new LiveWire business come July 8th. We might see a brand new urban bike thats more economical, or just a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek

Far, Harley and its LiveWire bike have struggled with the younger generation. Harley said that the majority of owners are from the older generation or previous Harley owners, not newbie purchasers. That could be due to the older rough “Harley Davidson” perception or perhaps the pricey $30,000 asking price of its very first electric bike.