Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand

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Harley-Davidson
Harley-Davidsons first electrical bike, the LiveWire, will become its own standalone brand after seeing prevalent success. The business claims its LiveWire is the best-selling electric bike in the United States, so it just makes sense to construct off of that momentum.
Earlier this year, Harley chose to make a totally new division within the primary business for electric motorbikes, and this is it. The concept here is to take advantage of the Harley-Davidson name and parent business while letting LiveWire branch off and spark its own electric identity.
Harley-Davidson plans to unveil the “very first LiveWire branded bike” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to state about todays announcement: “With the mission to be the most desirable electric motorbike brand name worldwide, LiveWire will pioneer the future of motorcycling, for the pursuit of metropolitan adventure and beyond. LiveWire also plans to establish and innovate innovation that will apply to Harley-Davidson electrical bikes in the future.”
LiveWire
So far, Harley and its LiveWire bike have struggled with the younger generation. Harley said that a lot of owners are from the older generation or previous Harley owners, not newbie buyers. That might be due to the older rough “Harley Davidson” understanding or perhaps the expensive $30,000 asking cost of its very first electrical motorbike.
In any case, the business hopes this is the very best course forward for itself and electrical motorbikes overall.
It isnt clear yet what well see from the brand-new LiveWire business come July 8th. We could see a brand new urban bike thats more budget friendly, or just a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek

Far, Harley and its LiveWire bike have actually struggled with the more youthful generation. Harley stated that the majority of owners are from the older generation or previous Harley owners, not newbie purchasers. That could be due to the older rough “Harley Davidson” understanding or potentially the pricey $30,000 asking cost of its first electrical bike.