Far, Harley and its LiveWire bike have struggled with the younger generation. Harley said that the majority of owners are from the older generation or previous Harley owners, not first-time buyers. That could be due to the older rough “Harley Davidson” understanding or potentially the expensive $30,000 asking cost of its first electrical bike.
Harley-Davidsons very first electrical motorcycle, the LiveWire, will become its own standalone brand name after seeing prevalent success. In reality, the company declares its LiveWire is the best-selling electric bike in the US, so it only makes good sense to build off of that momentum.
Earlier this year, Harley chose to make a totally new department within the primary business for electric bikes, and this is it. The concept here is to gain from the Harley-Davidson name and moms and dad business while letting LiveWire branch off and stimulate its own electric identity.
Harley-Davidson prepares to unveil the “first LiveWire branded bike” together with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays announcement: “With the mission to be the most desirable electric motorcycle brand on the planet, LiveWire will leader the future of motorcycling, for the pursuit of urban experience and beyond. LiveWire likewise prepares to develop and innovate innovation that will apply to Harley-Davidson electric motorcycles in the future.”
Up until now, Harley and its LiveWire bike have actually fought with the more youthful generation. Harley said that the majority of owners are from the older generation or previous Harley owners, not newbie buyers. That could be due to the older rough “Harley Davidson” understanding or possibly the pricey $30,000 asking rate of its first electrical bike.
Either method, the company hopes this is the finest course forward for itself and electrical motorbikes in general.
It isnt clear yet what well see from the brand-new LiveWire business come July 8th. We could see a brand new urban bike thats more budget-friendly, or just a relaunch of the existing LiveWire by Harley, sans some H-D branding.