Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand

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Harley-Davidson
Harley-Davidsons first electrical motorbike, the LiveWire, will become its own standalone brand name after seeing prevalent success. The company claims its LiveWire is the best-selling electrical motorbike in the United States, so it just makes sense to develop off of that momentum.
Earlier this year, Harley decided to make a totally brand-new division within the main company for electric motorcycles, and this is it. The concept here is to take advantage of the Harley-Davidson name and moms and dad business while letting LiveWire branch off and stimulate its own electrical identity.
Harley-Davidson prepares to unveil the “very first LiveWire branded bike” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to state about todays statement: “With the objective to be the most desirable electrical motorcycle brand worldwide, LiveWire will pioneer the future of motorcycling, for the pursuit of metropolitan adventure and beyond. LiveWire likewise prepares to develop and innovate technology that will be applicable to Harley-Davidson electric motorbikes in the future.”
LiveWire
Far, Harley and its LiveWire bike have actually struggled with the more youthful generation. Harley said that most owners are from the older generation or previous Harley owners, not first-time purchasers. That could be due to the older rough “Harley Davidson” understanding or perhaps the expensive $30,000 asking cost of its very first electrical bike.
In any case, the business hopes this is the very best course forward for itself and electric bikes overall.
It isnt clear yet what well see from the new LiveWire company come July 8th. We might see a brand new city bike thats more budget-friendly, or simply a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek

Far, Harley and its LiveWire bike have struggled with the more youthful generation. Harley stated that many owners are from the older generation or previous Harley owners, not newbie buyers. That could be due to the older rough “Harley Davidson” understanding or possibly the costly $30,000 asking cost of its first electrical motorbike.