Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand

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Harley-Davidson
Harley-Davidsons very first electric motorcycle, the LiveWire, will become its own standalone brand after seeing extensive success. In fact, the business declares its LiveWire is the best-selling electrical bike in the United States, so it just makes good sense to develop off of that momentum.
Previously this year, Harley chose to make a completely brand-new division within the primary company for electric motorbikes, and this is it. The idea here is to benefit from the Harley-Davidson name and parent company while letting LiveWire branch off and stimulate its own electrical identity.
Harley-Davidson prepares to unveil the “first LiveWire branded motorcycle” alongside the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays statement: “With the objective to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of city adventure and beyond. LiveWire also plans to develop and innovate innovation that will be appropriate to Harley-Davidson electrical bikes in the future.”
LiveWire
Far, Harley and its LiveWire bike have actually struggled with the more youthful generation. Harley stated that many owners are from the older generation or previous Harley owners, not newbie buyers. That might be due to the older rough “Harley Davidson” understanding or perhaps the expensive $30,000 asking price of its very first electric motorbike.
In any case, the business hopes this is the very best course forward for itself and electrical motorbikes overall.
It isnt clear yet what well see from the brand-new LiveWire business come July 8th. We could see an all-new metropolitan bike thats more economical, or merely a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek

Far, Harley and its LiveWire bike have struggled with the younger generation. Harley stated that the majority of owners are from the older generation or previous Harley owners, not newbie purchasers. That might be due to the older rough “Harley Davidson” understanding or perhaps the pricey $30,000 asking price of its very first electric bike.