Renewable Power Perspectives Q&A with Ally Mendoza, CEO of SUNTEX

By Constance ThompsonSeptember 16, 2021

Furthermore, even though solar energy has actually been around for a while, the essentials of these tasks are not widely taught in school. Throughout our preliminary visit, I noted that they might just achieve about 56% of solar energy balanced out due to their houses intake rates and shading from trees on the property. We discussed a few extra energy efficiency upgrades to the house to reduce energy intake, which could offer a higher energy balanced out. Angela initially flinched at the idea of investing more money into the home, however eventually she called me back and said she wanted to move forward with the solar and energy performance upgrades. Thanks to the AC upgrade, they have actually lowered their energy intake greatly, and she has a flat, predictable solar payment each month that is less than she was paying before setting up solar.

The American Council on Renewable Energy (ACORE) is delighted to share the fourth installation in our “Accelerating Renewables” blog site series.
Each installation includes market leaders and subjects connected to speeding up an equitable and just shift to a renewable resource economy. In recognition of National Hispanic Heritage Month, our September functions highlight how 3 Hispanic-owned Accelerate member business are prospering in the renewable energy sector.
What inspired you to start SUNTEX?
As a natural-born leader, I always set high expectations for myself and always look for opportunities to serve others– be it by offering exceptional customer care, language translations, or merely sharing understanding with others. My personal objectives and desire to help others led me to work in the renewable resource sector, where I can pursue this dream on a bigger scale.
Inform us about SUNTEX?
Our companys objective is simple: we want to make solar easy and budget friendly every step of the way. We mainly serve the Hispanic neighborhood in Texas. That is what we do best– assist Spanish speakers comprehend and embrace renewable resource as a way of living, assisting generations to come.
Please show us more about your journey toward establishing SUNTEX. Was there an “aha minute” when you chose to concentrate on solar?
Back in August of 2018, my business partner and I had the opportunity to sign up with a very appealing small solar setup company in Houston. Through this work we saw the chance offered to bring solar into our (the Hispanic) neighborhood. As a result, my partner and I combined his experience in selling to the Hispanic market with my customer care proficiency to create SUNTEX where “the client is the factor we exist as a business”. Our focus is connecting the Hispanic neighborhood and our customers with exceptional customer service.
Why is concentrating on the Hispanic community a top priority for SUNTEX?
Number One: it is in our blood. My business partner and I are native Spanish speakers, and we can identify well with our individuals and their worldview. Second: in the past, we have personally experienced an absence of care and communication from those that can not determine with our culture. We understood that solar benefits everybody, no matter race or background, and that our people would require a lot of support to comprehend how to get this benefit for their houses.
What challenges do you face? Why?
Being a little company with a high level of service expectations for our customers includes its own set of challenges. However, the greatest challenge we deal with is shared by a number of small companies: turnover. Furthermore, even though solar energy has actually been around for a while, the fundamentals of these tasks are not widely taught in school. We have to spend a lot amount of time training sales staff to make sure they are able to supply a high level of client service.
How are you making an effect through SUNTEX?
By simply measuring up to our sincere worths. I have actually discovered throughout my life that in company, there is no other way to do it right however to be sincere. While others may take faster ways, the reality always dominates.
Please show us a current business success story.
During our preliminary consultation, I noted that they might only attain about 56% of solar energy balanced out due to their homes consumption rates and shading from trees on the residential or commercial property. We went over a few extra energy performance upgrades to the home to decrease energy intake, which could provide a greater energy offset. Angela at first winced at the thought of investing more cash into the house, but ultimately she called me back and stated she wanted to move forward with the solar and energy performance upgrades.
Throughout the setup, we ended up spending for Angela and her elderly mom to stay in a hotel up until their upgrades and examinations were total to ensure they were comfortable throughout the procedure.
Now, Angelas planetary system covers 100% of the electrical power used in her home. Thanks to the air conditioning upgrade, they have actually reduced their energy consumption significantly, and she has a flat, foreseeable solar payment every month that is less than she was paying before installing solar. This is what we imply by “customer support.”
From a nationwide viewpoint, how can we enhance access to sustainable enery?
Many of the house owners that we visit are lucky to own a house, yet numerous of them have not qualified for solar due to a number of combined or isolated aspects such as subprime credit rating, lower annual family earnings, self-employment, or a lack of knowledge of readily available loan programs. We need to supply more people with chances to embrace sustainable energy with less inconveniences.
How has your Accelerate subscription helped your company?
By empowering us to believe that there is someone there to support our growth in this industry, and giving us the chance to fulfill others in the very same boat. Now I know that there is hope for minority small companies in the renewable resource market.
How can prospective partners do service with you?
It is essential that we share the very same values and objective to assist others, even if it means leaving our comfort zones. It might cost a bit more for us to do business, but its worth it in the end for our customers. If youre ready to begin there, we d like to fulfill to go over possible partnership opportunities.
Exists anything else you want to share with ACORE members and partners?
We are truly grateful for the Accelerate membership program and for all of the opportunities you have actually provided. I know this is just the start, and we have a long road ahead of us; however, I anticipate becoming a sponsor to help lead the way for other Accelerate members in the future– with a special thanks to all of my consumers and collaborators at SUNTEX, given that they are the fuel that drives the mission!
For more information about SUNTEX, check out