Renewable Power Perspectives Q&A with Ally Mendoza, CEO of SUNTEX

By Constance ThompsonSeptember 16, 2021

Furthermore, even though solar energy has been around for a while, the essentials of these tasks are not commonly taught in school. During our initial consultation, I kept in mind that they could just achieve about 56% of solar energy offset due to their homes consumption rates and shading from trees on the home. We discussed a few extra energy efficiency upgrades to the house to lower energy usage, which might offer a higher energy balanced out. Angela at first flinched at the idea of investing more cash into the home, however eventually she called me back and said she wanted to move forward with the solar and energy efficiency upgrades. Thanks to the Air Conditioning upgrade, they have lowered their energy intake significantly, and she has a flat, predictable solar payment each month that is less than she was paying prior to setting up solar.

The American Council on Renewable Energy (ACORE) is delighted to share the fourth installment in our “Accelerating Renewables” blog site series.
Each installment includes market leaders and subjects related to accelerating an equitable and simply shift to a renewable resource economy. In recognition of National Hispanic Heritage Month, our September features highlight how three Hispanic-owned Accelerate member business are prospering in the renewable resource sector.
What inspired you to begin SUNTEX?
As a natural-born leader, I always set high expectations for myself and always search for chances to serve others– be it by supplying extraordinary customer support, language translations, or simply sharing understanding with others. My individual goals and desire to assist others led me to operate in the renewable resource sector, where I can pursue this dream on a larger scale.
Tell us about SUNTEX?
Our companys objective is easy: we want to make solar simple and affordable every action of the way. We mainly serve the Hispanic neighborhood in Texas. That is what we do best– assist Spanish speakers comprehend and adopt renewable energy as a lifestyle, helping generations to come.
Please share with us more about your journey toward establishing SUNTEX. Existed an “aha minute” when you decided to concentrate on solar?
Back in August of 2018, my company partner and I had the opportunity to join a very appealing little solar installation company in Houston. Through this work we saw the opportunity available to bring solar into our (the Hispanic) community. As an outcome, my partner and I combined his experience in selling to the Hispanic market with my customer support proficiency to create SUNTEX where “the consumer is the factor we exist as a business”. Our focus is connecting the Hispanic neighborhood and our clients with outstanding customer care.
Why is concentrating on the Hispanic neighborhood a priority for SUNTEX?
Number Two: in the past, we have actually personally experienced a lack of care and interaction from those that can not identify with our culture. We knew that solar advantages everyone, regardless of race or background, and that our people would need a lot of assistance to understand how to obtain this benefit for their homes.
What challenges do you deal with? Why?
Being a little business with a high level of service expectations for our clients includes its own set of obstacles. The biggest obstacle we face is shared by a number of small companies: turnover. In addition, despite the fact that solar energy has been around for a while, the fundamentals of these tasks are not commonly taught in school. We have to invest a lot amount of time training sales personnel to make sure they are able to provide a high level of customer service.
How are you making an impact through SUNTEX?
By merely measuring up to our truthful values. I have actually learned throughout my life that in service, there is no other way to do it best however to be honest. While others might take faster ways, the truth always dominates.
Please show us a recent company success story.
During our preliminary consultation, I kept in mind that they might just achieve about 56% of solar energy balanced out due to their houses usage rates and shading from trees on the home. We talked about a couple of extra energy effectiveness upgrades to the house to reduce energy intake, which might offer a higher energy offset. Angela initially cringed at the idea of investing more cash into the home, but ultimately she called me back and stated she wanted to move forward with the solar and energy effectiveness upgrades.
Throughout the installation, we wound up paying for Angela and her elderly mom to stay in a hotel up until their examinations and upgrades were total to ensure they were comfy throughout the process.
Now, Angelas planetary system covers 100% of the electricity used in her house. Thanks to the Air Conditioner upgrade, they have actually decreased their energy intake greatly, and she has a flat, foreseeable solar payment each month that is less than she was paying before setting up solar. This is what we imply by “client service.”
From a nationwide point of view, how can we enhance access to eco-friendly enery?
From my experience, there is a large gap in access. Most of the house owners that we visit are lucky to own a home, yet numerous of them have not gotten approved for solar due to a number of combined or isolated aspects such as subprime credit report, lower yearly household income, self-employment, or a lack of knowledge of available loan programs. These neighborhoods need more assistance and education on the significance of setting up a planetary system that can conserve them cash. We require to offer more individuals with opportunities to embrace sustainable energy with fewer troubles.
How has your Accelerate membership helped your organization?
By empowering us to believe that there is somebody there to support our development in this market, and providing us the chance to satisfy others in the exact same boat. Now I understand that there is hope for minority small companies in the eco-friendly energy market.
How can potential partners work with you?
It is necessary that we share the same worths and objective to assist others, even if it indicates getting out of our comfort zones. It might cost a little more for us to do organization, but its worth it in the end for our clients. We d love to fulfill to talk about possible cooperation chances if youre ready to begin there.
Exists anything else you wish to show ACORE members and partners?
We are really grateful for the Accelerate subscription program and for all of the chances you have offered. I know this is just the beginning, and we have a long road ahead of us; nevertheless, I eagerly anticipate ending up being a sponsor to help lead the way for other Accelerate members in the future– with an unique thanks to all of my consumers and collaborators at SUNTEX, given that they are the fuel that drives the mission!
To read more about SUNTEX, visit