[Updated] Google Bypasses Roku’s YouTube TV Ban by Moving It to the Main YouTube App
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Simply a week after Roku eliminated YouTube TELEVISION from its app store, Google is now using the basic YouTube app to host YouTube TELEVISIONs services. Google talked about the Trojan Horse maneuver in an article, and hinted that it might provide free streaming stays with consumers if negotiations with Roku break down.
If you downloaded YouTube TELEVISION on your Roku prior to April 30th, then you can still use the YouTube TV app typically. But if youre a brand-new YouTube TELEVISION client with a Roku, then you have to utilize Googles new workaround. Open the basic YouTube app and press the “Go to YouTube TELEVISION” button in the sidebar. You must be rerouted to the full YouTube TELEVISION user interface.
The dispute in between Google and Roku is confusing, but it appears to revolve around Googles insistence on AV1 codec support for streaming gadgets. Google wants future Roku gadgets to support the efficient and quick AV1 codec for YouTube, a requirement that could increase the rate of Roku items.
If you downloaded YouTube TELEVISION on your Roku prior to April 30th, then you can still use the YouTube TELEVISION app typically. If youre a new YouTube TV customer with a Roku, then you have to utilize Googles brand-new workaround. Open the standard YouTube app and press the “Go to YouTube TELEVISION” button in the sidebar. Roku attempted utilizing YouTube TV access as a bargaining chip, but Google discovered a workaround.
Google says that negotiations with Roku are continuous, however to be truthful, it looks like the company is preparing for the worst. According to its article, Google is “in discussions with other partners to secure free streaming gadgets in case YouTube TELEVISION members deal with any access concerns on Roku,” a costly and dramatic relocation.
Update, 5/7/21 3:44 pm: Roku problems a scathing statement to The Verge:
The bundling statement by YouTube highlights the kind of predatory business practices utilized by Google that Congress, Attorney Generals and regulatory bodies around the world are investigating. In action, Google has continued its practice of blatantly leveraging its YouTube monopoly to force an independent business into an arrangement that is both bad for consumers and bad for reasonable competition.
This is getting uglier by the minute.
Its tough to tell what will occur next. Roku tried using YouTube TELEVISION access as a bargaining chip, however Google found a workaround. Unless the business concern an arrangement, Roku might be forced to follow Googles demand for AV1 codec support. Or, you understand, Roku will just say “screw it” and ban YouTube from its platform totally.
Source: Google by means of 9to5Google