[Updated] Google Bypasses Roku’s YouTube TV Ban by Moving It to the Main YouTube App
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Just a week after Roku removed YouTube TELEVISION from its app shop, Google is now utilizing the basic YouTube app to host YouTube TELEVISIONs services. Google went over the Trojan Horse maneuver in an article, and hinted that it might give complimentary streaming stays with customers if settlements with Roku break down.
If you downloaded YouTube TV on your Roku before April 30th, then you can still use the YouTube TV app typically. Open the basic YouTube app and press the “Go to YouTube TELEVISION” button in the sidebar.
The disagreement in between Google and Roku is complicated, however it appears to revolve around Googles persistence on AV1 codec assistance for streaming devices. Google desires future Roku gadgets to support the effective and quick AV1 codec for YouTube, a requirement that might increase the price of Roku products.
Google says that negotiations with Roku are ongoing, however to be honest, it looks like the business is preparing for the worst. According to its article, Google is “in discussions with other partners to protect complimentary streaming devices in case YouTube TELEVISION members face any access concerns on Roku,” a dramatic and costly move.
Update, 5/7/21 3:44 pm: Roku issues a scathing declaration to The Verge:
Googles actions are the clear conduct of an unchecked monopolist set on crushing reasonable competitors and harming consumer choice. The bundling announcement by YouTube highlights the kind of predatory organization practices used by Google that Congress, Attorney Generals and regulative bodies all over the world are investigating. Roku has actually not requested for one extra dollar in monetary worth from YouTubeTV. We have actually merely asked Google to stop their anticompetitive habits of controling user search engine result to their special monetary advantage and to stop requiring access to sensitive information that no other partner on our platform gets today. In reaction, Google has actually continued its practice of blatantly leveraging its YouTube monopoly to require an independent business into a contract that is both bad for consumers and bad for fair competitors.
This is getting uglier by the minute.
Its tough to tell what will take place next. Roku attempted using YouTube TV access as a bargaining chip, but Google found a workaround. Unless the companies pertain to a contract, Roku might be required to follow Googles request for AV1 codec support. Or, you understand, Roku will just state “screw it” and prohibit YouTube from its platform completely.
Source: Google by means of 9to5Google
If you downloaded YouTube TV on your Roku prior to April 30th, then you can still utilize the YouTube TV app generally. If youre a brand-new YouTube TV client with a Roku, then you have to use Googles new workaround. Open the basic YouTube app and press the “Go to YouTube TV” button in the sidebar. Roku attempted utilizing YouTube TV gain access to as a bargaining chip, however Google discovered a workaround.