[Updated] Google Bypasses Roku’s YouTube TV Ban by Moving It to the Main YouTube App
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Just a week after Roku eliminated YouTube TELEVISION from its app store, Google is now using the standard YouTube app to host YouTube TVs services. Google discussed the Trojan Horse maneuver in a blog post, and hinted that it may provide totally free streaming adheres to customers if settlements with Roku break down.
You can still utilize the YouTube TELEVISION app generally if you downloaded YouTube TV on your Roku before April 30th. However if youre a brand-new YouTube TELEVISION customer with a Roku, then you have to use Googles new workaround. Open the basic YouTube app and press the “Go to YouTube TV” button in the sidebar. You must be redirected to the full YouTube TELEVISION user interface.
The dispute in between Google and Roku is confusing, however it seems to focus on Googles insistence on AV1 codec assistance for streaming gadgets. Google desires future Roku devices to support the effective and quick AV1 codec for YouTube, a requirement that might increase the cost of Roku items.
Its difficult to tell what will occur next. Roku attempted using YouTube TELEVISION gain access to as a bargaining chip, however Google discovered a workaround. Unless the companies concern an arrangement, Roku might be forced to follow Googles ask for AV1 codec support. Or, you know, Roku will just state “screw it” and prohibit YouTube from its platform totally.
Source: Google via 9to5Google
Google states that settlements with Roku are continuous, however to be truthful, it appears like the company is preparing for the worst. According to its blog post, Google is “in discussions with other partners to secure complimentary streaming devices in case YouTube TELEVISION members face any access issues on Roku,” a pricey and dramatic relocation.
Update, 5/7/21 3:44 pm: Roku issues a scathing declaration to The Verge:
Googles actions are the clear conduct of an unchecked monopolist set on squashing fair competitors and damaging consumer choice. The bundling announcement by YouTube highlights the kind of predatory service practices utilized by Google that Congress, Attorney Generals and regulative bodies around the world are investigating. Roku has actually not requested one additional dollar in monetary value from YouTubeTV. We have merely asked Google to stop their anticompetitive habits of manipulating user search results to their special financial benefit and to stop requiring access to delicate information that no other partner on our platform receives today. In response, Google has actually continued its practice of blatantly leveraging its YouTube monopoly to require an independent company into a contract that is both bad for customers and bad for reasonable competition.
This is getting uglier by the minute.
If you downloaded YouTube TELEVISION on your Roku prior to April 30th, then you can still utilize the YouTube TELEVISION app typically. If youre a brand-new YouTube TV client with a Roku, then you have to use Googles brand-new workaround. Open the basic YouTube app and press the “Go to YouTube TV” button in the sidebar. Roku tried using YouTube TV access as a bargaining chip, but Google discovered a workaround.