[Updated] Google Bypasses Roku’s YouTube TV Ban by Moving It to the Main YouTube App
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51% OffRoku attempted utilizing YouTube TELEVISION gain access to as a bargaining chip, but Google discovered a workaround. Or, you know, Roku will just state “screw it” and prohibit YouTube from its platform totally.
Source: Google via 9to5Google
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Simply a week after Roku got rid of YouTube TELEVISION from its app store, Google is now utilizing the standard YouTube app to host YouTube TVs services. Google talked about the Trojan Horse maneuver in an article, and hinted that it might give free streaming adheres to customers if settlements with Roku break down.
If you downloaded YouTube TELEVISION on your Roku prior to April 30th, then you can still utilize the YouTube TV app generally. If youre a new YouTube TV consumer with a Roku, then you have to utilize Googles brand-new workaround. Open the standard YouTube app and press the “Go to YouTube TV” button in the sidebar. You need to be rerouted to the complete YouTube TELEVISION interface.
The disagreement in between Google and Roku is complicated, however it seems to revolve around Googles persistence on AV1 codec assistance for streaming devices. Google wants future Roku devices to support the fast and efficient AV1 codec for YouTube, a requirement that could increase the rate of Roku products.
Google says that settlements with Roku are ongoing, but to be sincere, it appears like the company is getting ready for the worst. According to its blog site post, Google is “in conversations with other partners to secure complimentary streaming devices in case YouTube TV members deal with any gain access to issues on Roku,” a expensive and remarkable relocation.
Update, 5/7/21 3:44 pm: Roku concerns a scathing declaration to The Verge:
The bundling announcement by YouTube highlights the kind of predatory business practices utilized by Google that Congress, Attorney Generals and regulatory bodies around the world are investigating. In reaction, Google has actually continued its practice of blatantly leveraging its YouTube monopoly to force an independent company into an arrangement that is both bad for consumers and bad for reasonable competition.
This is getting uglier by the minute.
If you downloaded YouTube TELEVISION on your Roku prior to April 30th, then you can still use the YouTube TV app generally. If youre a brand-new YouTube TELEVISION customer with a Roku, then you have to utilize Googles brand-new workaround. Open the standard YouTube app and press the “Go to YouTube TV” button in the sidebar. Roku attempted utilizing YouTube TV gain access to as a bargaining chip, but Google discovered a workaround.