What’s Google Floc? And How Does It Affect Your Privacy?

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It aims to provide marketers a method of targeting advertisements without exposing details on individual users, and it does this by organizing individuals with similar interests together: Football fans, truck chauffeurs, retired travelers, or whatever it is.”We started with the idea that groups of people with common interests might change private identifiers,” writes Googles Chetna Bindra. Any cohorts that are too small will get organized together up until they have a least several thousand users in them, to make it harder to identify specific users.FLoC is based on the idea of a Privacy Sandbox, a Google-led initiative for sites to ask for certain bits of info about users without overstepping the mark.
Screenshot: David Nield through Google ChromeGoogle desires FLoC to replace the traditional method of tracking people on the internet: Cookies. These little bits of text and code are stored on your computer or phone by your web browser, and help websites find out if youve visited in the past, what your site preferences are, where worldwide youre based, and more. They can be helpful for both websites and their visitors, however theyre likewise greatly used by information and marketers brokers to build up patterns of our searching history.As Google mentions, cookie tracking has ended up being a growing number of invasive. Embedded, far-reaching trackers called third-party cookies keep tabs on users as they move throughout numerous sites, while advertisers likewise use an invasive method called fingerprinting to know who you are even with anti-tracking steps turned on (through your use of fonts, or your computers ID, your linked Bluetooth gadgets or other ways).