Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5
An early look at an ongoing analysis of Apples App Tracking Transparency recommends that the large majority of iPhone users are leaving app tracking handicapped given that the function went live on April 26 with the release of iOS 14.5.
According to the current data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actually actively selected to decide into app tracking after updating their device to iOS 14.5. The information is based on a sampling of 2.5 million daily mobile active users.
When looking at users worldwide who enable app tracking, the figure increases to 12% of users in a 5.3 million user sample size.
With the release of iOS 14.5, apps should now request and get user consent before they can access a gadgets random marketing identifier, which is used to track user activity throughout apps and websites. Users can either disable the capability or enable for apps to ask to track them. Apple disables the setting by default.
Since the upgrade almost two weeks ago, Flurrys figures reveal a steady rate of app-tracking opt-outs, with the U.S. figure hovering between 11-13%, and 2-5% around the world. If the first two weeks end up showing a long-term trend, the challenge for individualized advertisements market will be considerable.
Facebook, a vociferous opponent of ATT, has actually already started attempting to convince users that they should enable tracking in iOS 14.5 if they want to help keep Facebook and Instagram “free of charge.” That belief would appear to go against the social medias earlier claim that ATT will have a “workable” effect on its organization and might even benefit Facebook in the long term.
Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, supplying aggregated insights throughout 2 billion mobile gadgets each month. Flurry intends to update its figures every weekday for the day-to-day opt-in rate in addition to the share of users that apps can not ask to track, both in the U.S. and worldwide.