Far, Harley and its LiveWire bike have struggled with the younger generation. Harley said that many owners are from the older generation or previous Harley owners, not newbie purchasers. That might be due to the older rough “Harley Davidson” perception or perhaps the expensive $30,000 asking rate of its very first electrical motorcycle.
Harley-Davidsons very first electrical bike, the LiveWire, will become its own standalone brand after seeing widespread success. In truth, the company declares its LiveWire is the best-selling electric motorbike in the United States, so it only makes sense to construct off of that momentum.
Previously this year, Harley decided to make a completely brand-new department within the primary company for electrical motorcycles, and this is it. The concept here is to take advantage of the Harley-Davidson name and parent business while letting LiveWire branch off and spark its own electrical identity.
Harley-Davidson plans to unveil the “very first LiveWire branded motorcycle” together with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays announcement: “With the objective to be the most preferable electric motorcycle brand worldwide, LiveWire will pioneer the future of motorcycling, for the pursuit of city experience and beyond. LiveWire also prepares to establish and innovate technology that will apply to Harley-Davidson electrical motorcycles in the future.”
Far, Harley and its LiveWire bike have struggled with the younger generation. Harley said that most owners are from the older generation or previous Harley owners, not first-time purchasers. That could be due to the older rough “Harley Davidson” understanding or possibly the pricey $30,000 asking cost of its first electrical bike.
Either way, the business hopes this is the finest course forward for itself and electrical motorcycles in general.
It isnt clear yet what well see from the new LiveWire business come July 8th. We could see a brand new urban bike thats more inexpensive, or merely a relaunch of the existing LiveWire by Harley, sans some H-D branding.