Harley-Davidsons very first electric motorcycle, the LiveWire, will become its own standalone brand name after seeing prevalent success. In truth, the company claims its LiveWire is the very popular electric bike in the US, so it only makes sense to develop off of that momentum.
Earlier this year, Harley decided to make a completely brand-new division within the main business for electric motorbikes, and this is it. The concept here is to benefit from the Harley-Davidson name and parent business while letting LiveWire branch off and spark its own electrical identity.
Harley-Davidson prepares to reveal the “first LiveWire branded bike” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to state about todays statement: “With the mission to be the most desirable electrical motorbike brand name on the planet, LiveWire will pioneer the future of motorcycling, for the pursuit of metropolitan experience and beyond. LiveWire likewise plans to innovate and develop innovation that will apply to Harley-Davidson electrical motorbikes in the future.”
So far, Harley and its LiveWire bike have actually fought with the younger generation. Harley said that a lot of owners are from the older generation or previous Harley owners, not first-time purchasers. That might be due to the older rough “Harley Davidson” perception or perhaps the expensive $30,000 asking rate of its first electrical bike.
In any case, the business hopes this is the very best course forward for itself and electric motorbikes in general.
It isnt clear yet what well see from the new LiveWire company come July 8th. We might see an all-new urban bike thats more budget friendly, or simply a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Far, Harley and its LiveWire bike have struggled with the more youthful generation. Harley said that the majority of owners are from the older generation or previous Harley owners, not first-time purchasers. That might be due to the older rough “Harley Davidson” perception or potentially the costly $30,000 asking price of its first electrical motorcycle.