Harley-Davidson’s LiveWire Electric Motorcycle Becomes Its Own Brand

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Harley-Davidson
Harley-Davidsons first electric bike, the LiveWire, will become its own standalone brand name after seeing widespread success. The business declares its LiveWire is the best-selling electric bike in the US, so it just makes sense to develop off of that momentum.
Earlier this year, Harley chose to make an entirely new division within the primary company for electric motorcycles, and this is it. The concept here is to gain from the Harley-Davidson name and moms and dad business while letting LiveWire branch off and spark its own electric identity.
Harley-Davidson prepares to unveil the “very first LiveWire branded motorcycle” together with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays announcement: “With the objective to be the most preferable electrical motorcycle brand in the world, LiveWire will leader the future of motorcycling, for the pursuit of metropolitan experience and beyond. LiveWire likewise plans to develop and innovate technology that will apply to Harley-Davidson electrical motorcycles in the future.”
LiveWire
So far, Harley and its LiveWire bike have battled with the more youthful generation. Harley said that many owners are from the older generation or previous Harley owners, not newbie buyers. That might be due to the older rough “Harley Davidson” perception or perhaps the costly $30,000 asking cost of its very first electrical motorcycle.
In either case, the company hopes this is the very best course forward for itself and electric motorbikes overall.
It isnt clear yet what well see from the new LiveWire business come July 8th. We could see an all-new urban bike thats more budget friendly, or just a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Via: electrek

Far, Harley and its LiveWire bike have struggled with the younger generation. Harley stated that most owners are from the older generation or previous Harley owners, not newbie buyers. That might be due to the older rough “Harley Davidson” understanding or perhaps the expensive $30,000 asking cost of its very first electric bike.