Far, Harley and its LiveWire bike have actually struggled with the more youthful generation. Harley stated that a lot of owners are from the older generation or previous Harley owners, not first-time purchasers. That could be due to the older rough “Harley Davidson” perception or possibly the expensive $30,000 asking cost of its first electrical motorbike.
Harley-Davidsons very first electrical motorcycle, the LiveWire, will become its own standalone brand name after seeing prevalent success. The company claims its LiveWire is the best-selling electric motorcycle in the US, so it just makes sense to build off of that momentum.
Previously this year, Harley decided to make an entirely brand-new division within the primary business for electrical motorbikes, and this is it. The idea here is to benefit from the Harley-Davidson name and moms and dad company while letting LiveWire branch off and trigger its own electric identity.
Harley-Davidson prepares to unveil the “very first LiveWire branded bike” alongside the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays statement: “With the objective to be the most desirable electrical motorbike brand name in the world, LiveWire will leader the future of motorcycling, for the pursuit of city experience and beyond. LiveWire also prepares to establish and innovate innovation that will be applicable to Harley-Davidson electric bikes in the future.”
Far, Harley and its LiveWire bike have struggled with the more youthful generation. Harley said that a lot of owners are from the older generation or previous Harley owners, not first-time purchasers. That might be due to the older rough “Harley Davidson” understanding or potentially the expensive $30,000 asking price of its very first electrical bike.
In any case, the business hopes this is the finest path forward for itself and electrical bikes in general.
It isnt clear yet what well see from the new LiveWire company come July 8th. We might see a brand new metropolitan bike thats more affordable, or just a relaunch of the existing LiveWire by Harley, sans some H-D branding.