Far, Harley and its LiveWire bike have actually struggled with the younger generation. Harley stated that a lot of owners are from the older generation or previous Harley owners, not first-time purchasers. That could be due to the older rough “Harley Davidson” understanding or potentially the costly $30,000 asking price of its first electric motorbike.
Harley-Davidsons very first electric bike, the LiveWire, will become its own standalone brand after seeing prevalent success. The company claims its LiveWire is the very popular electric motorcycle in the United States, so it just makes sense to build off of that momentum.
Previously this year, Harley decided to make an entirely brand-new division within the primary company for electrical bikes, and this is it. The idea here is to benefit from the Harley-Davidson name and parent company while letting LiveWire branch off and spark its own electric identity.
Harley-Davidson plans to reveal the “very first LiveWire branded motorbike” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to say about todays statement: “With the mission to be the most desirable electric motorcycle brand name worldwide, LiveWire will leader the future of motorcycling, for the pursuit of city experience and beyond. LiveWire likewise prepares to innovate and develop technology that will apply to Harley-Davidson electrical motorbikes in the future.”
Far, Harley and its LiveWire bike have actually struggled with the younger generation. Harley stated that many owners are from the older generation or previous Harley owners, not newbie purchasers. That might be due to the older rough “Harley Davidson” perception or possibly the pricey $30,000 asking rate of its very first electrical bike.
In any case, the business hopes this is the best course forward for itself and electrical motorbikes in general.
It isnt clear yet what well see from the new LiveWire company come July 8th. We could see an all-new urban bike thats more budget friendly, or just a relaunch of the existing LiveWire by Harley, sans some H-D branding.