Harley-Davidsons first electric motorcycle, the LiveWire, will become its own standalone brand name after seeing prevalent success. The business declares its LiveWire is the best-selling electric motorbike in the United States, so it just makes sense to develop off of that momentum.
Earlier this year, Harley decided to make an entirely brand-new division within the primary business for electrical motorcycles, and this is it. The idea here is to take advantage of the Harley-Davidson name and moms and dad business while letting LiveWire branch off and trigger its own electrical identity.
Harley-Davidson prepares to unveil the “very first LiveWire branded motorcycle” along with the International Motorcycle Show on July 8th.
Jochen Zeitz, CEO of HD, had this to state about todays statement: “With the objective to be the most preferable electric bike brand name worldwide, LiveWire will pioneer the future of motorcycling, for the pursuit of metropolitan adventure and beyond. LiveWire also prepares to innovate and establish technology that will be relevant to Harley-Davidson electrical motorcycles in the future.”
So far, Harley and its LiveWire bike have actually dealt with the younger generation. Harley stated that the majority of owners are from the older generation or previous Harley owners, not novice buyers. That could be due to the older rough “Harley Davidson” perception or potentially the pricey $30,000 asking price of its very first electrical motorcycle.
In any case, the company hopes this is the very best path forward for itself and electrical bikes overall.
It isnt clear yet what well see from the new LiveWire company come July 8th. We might see a brand new city bike thats more economical, or merely a relaunch of the existing LiveWire by Harley, sans some H-D branding.
Far, Harley and its LiveWire bike have actually struggled with the more youthful generation. Harley said that many owners are from the older generation or previous Harley owners, not first-time buyers. That could be due to the older rough “Harley Davidson” understanding or possibly the costly $30,000 asking price of its first electric bike.