Paramount+ will try to launch a brand-new original motion picture each week of 2022, according to ViacomCBS CEO Bob Bakish. The platform likewise plans to start a “Mountain of Movies” initiative to submit its library, beginning with the release of Infinite (a film originally planned for theaters) in June.
The new Paramount+ strategy takes a cue from Warner Bros (HBO Max), which was among the first corporations to pivot its theatrical launches to a streaming service. It likewise simulates Netflixs “a film a week” plan for 2021.
After Paramount kicks off its “Mountain of Movies” effort with the release of Infinite, it will include films like The Avengers: Skyfall and Rocketman to its lineup. The highly-anticipated A Quiet Place Part II will also arrive on Paramount+ 45 days after its theatrical Memorial Day weekend release.
News of Paramount+s film avalanche came throughout a Q1 incomes call, where CEO Bob Bakish talked about increased streaming earnings and future prepare for Paramount+. While you might presume that the recently established Paramount+ isnt making much cash yet, ViacomCBS reports $816 million in streaming-related earnings, a 65% increase from Q1 2020.
While much of this money comes from Pluto TV, its simple to see why ViacomCBS is hyping up Paramount+ to its investors. It appears that the brand-new service is already outshining CBS All Access, the platform that it replaced. But only time will tell if this expensive “Mountain of Movies” method pays off.
Source: ViacomCBS by means of Cord Cutters News.