Renewable Power Perspectives Q&A with Ally Mendoza, CEO of SUNTEX

By Constance ThompsonSeptember 16, 2021

Furthermore, even though solar energy has been around for a while, the fundamentals of these tasks are not commonly taught in school. Throughout our initial visit, I kept in mind that they could just attain about 56% of solar energy offset due to their homes intake rates and shading from trees on the property. We discussed a few additional energy effectiveness upgrades to the house to lower energy consumption, which could supply a higher energy balanced out. Angela initially flinched at the thought of investing more money into the home, but ultimately she called me back and said she wanted to move forward with the solar and energy efficiency upgrades. Thanks to the Air conditioning upgrade, they have decreased their energy consumption significantly, and she has a flat, foreseeable solar payment each month that is less than she was paying prior to setting up solar.

The American Council on Renewable Energy (ACORE) is pleased to share the 4th installment in our “Accelerating Renewables” blog site series.
Each installment features industry leaders and topics associated with speeding up an equitable and just shift to an eco-friendly energy economy. In acknowledgment of National Hispanic Heritage Month, our September features highlight how 3 Hispanic-owned Accelerate member companies are thriving in the renewable resource sector.
What inspired you to begin SUNTEX?
As a natural-born leader, I always set high expectations for myself and constantly look for chances to serve others– be it by offering remarkable customer support, language translations, or simply sharing understanding with others. My personal goals and desire to assist others led me to work in the sustainable energy sector, where I can pursue this dream on a larger scale.
Inform us about SUNTEX?
Our companys mission is easy: we wish to make solar simple and cost effective every action of the way. We mostly serve the Hispanic neighborhood in Texas. That is what we do best– help Spanish speakers comprehend and adopt renewable energy as a method of life, helping generations to come.
Please show us more about your journey toward developing SUNTEX. Existed an “aha moment” when you chose to concentrate on solar?
Back in August of 2018, my company partner and I had the chance to join a really promising little solar setup company in Houston. Through this work we saw the opportunity readily available to bring solar into our (the Hispanic) neighborhood. As a result, my partner and I combined his experience in offering to the Hispanic market with my client service knowledge to develop SUNTEX where “the client is the factor we exist as a company”. Our focus is linking the Hispanic neighborhood and our consumers with exceptional client service.
Why is concentrating on the Hispanic neighborhood a priority for SUNTEX?
Number One: it is in our blood. My organization partner and I are native Spanish speakers, and we can determine well with our individuals and their worldview. Number Two: in the past, we have personally experienced a lack of care and interaction from those that can not relate to our culture. We knew that solar advantages everybody, no matter race or background, and that our individuals would need a great deal of support to understand how to obtain this benefit for their homes.
What obstacles do you deal with? Why?
Being a small business with a high level of service expectations for our consumers comes with its own set of difficulties. Nevertheless, the biggest difficulty we deal with is shared by a variety of small services: turnover. Furthermore, despite the fact that solar power has actually been around for a while, the fundamentals of these jobs are not commonly taught in school. So, we need to spend a lot quantity of time training sales staff to make sure they have the ability to provide a high level of customer support.
How are you making an effect through SUNTEX?
By simply measuring up to our sincere worths. I have found out throughout my life that in business, there is no other method to do it right however to be sincere. While others may take shortcuts, the truth always dominates.
Please share with us a current company success story.
During our preliminary consultation, I kept in mind that they could only achieve about 56% of solar energy balanced out due to their houses intake rates and shading from trees on the home. We went over a couple of additional energy performance upgrades to the home to reduce energy consumption, which could offer a greater energy balanced out. Angela initially cringed at the idea of investing more cash into the home, however ultimately she called me back and stated she desired to move forward with the solar and energy effectiveness upgrades.
During the installation, we ended up spending for Angela and her elderly mom to remain in a hotel up until their upgrades and examinations were total to ensure they were comfy throughout the procedure.
Now, Angelas solar system covers 100% of the electrical power utilized in her house. Thanks to the air conditioner upgrade, they have actually lowered their energy consumption significantly, and she has a flat, predictable solar payment monthly that is less than she was paying before setting up solar. This is what we suggest by “customer care.”
From a nationwide point of view, how can we improve access to sustainable enery?
From my experience, there is a large space in access. The majority of the homeowners that we visit are lucky to own a home, yet much of them have actually not qualified for solar due to numerous combined or isolated elements such as subprime credit report, lower yearly home income, self-employment, or a lack of understanding of available loan programs. These communities need more assistance and education on the significance of installing a planetary system that can conserve them cash. We need to offer more individuals with chances to embrace sustainable energy with fewer hassles.
How has your Accelerate subscription helped your company?
By empowering us to believe that there is someone there to support our growth in this market, and offering us the opportunity to satisfy others in the very same boat. Now I understand that there is hope for minority little services in the renewable resource industry.
How can prospective partners work with you?
It is important that we share the very same values and mission to help others, even if it means getting out of our convenience zones. It may cost a little more for us to do company, however its worth it in the end for our clients. We d love to satisfy to talk about possible collaboration opportunities if youre ready to start there.
Is there anything else you would like to share with ACORE members and partners?
We are really grateful for the Accelerate subscription program and for all of the opportunities you have actually supplied. I know this is just the start, and we have a long roadway ahead of us; nevertheless, I anticipate becoming a sponsor to assist lead the way for other Accelerate members in the future– with a special thanks to all of my customers and collaborators at SUNTEX, because they are the fuel that drives the mission!
For more information about SUNTEX, visit