Renewable Power Perspectives Q&A with Ally Mendoza, CEO of SUNTEX

By Constance ThompsonSeptember 16, 2021

In addition, even though solar energy has been around for a while, the basics of these tasks are not extensively taught in school. During our initial visit, I kept in mind that they could only achieve about 56% of solar energy balanced out due to their houses consumption rates and shading from trees on the home. We talked about a few additional energy effectiveness upgrades to the house to minimize energy intake, which might provide a higher energy balanced out. Angela at first winced at the idea of investing more money into the house, however ultimately she called me back and stated she wanted to move forward with the solar and energy performance upgrades. Thanks to the Air conditioning upgrade, they have actually reduced their energy intake greatly, and she has a flat, predictable solar payment each month that is less than she was paying before installing solar.

The American Council on Renewable Energy (ACORE) is happy to share the 4th installation in our “Accelerating Renewables” blog site series.
Each installation features market leaders and subjects associated with accelerating a fair and simply shift to a sustainable energy economy. In recognition of National Hispanic Heritage Month, our September functions highlight how three Hispanic-owned Accelerate member companies are growing in the renewable resource sector.
What inspired you to begin SUNTEX?
As a natural-born leader, I constantly set high expectations for myself and constantly try to find chances to serve others– be it by offering remarkable consumer service, language translations, or simply sharing knowledge with others. My individual objectives and desire to help others led me to operate in the sustainable energy sector, where I can pursue this dream on a bigger scale.
Tell us about SUNTEX?
Our businesss objective is simple: we desire to make solar easy and economical every step of the way. We largely serve the Hispanic neighborhood in Texas. That is what we do best– help Spanish speakers comprehend and adopt renewable energy as a way of life, assisting generations to come.
Please show us more about your journey toward developing SUNTEX. Was there an “aha moment” when you decided to concentrate on solar?
Back in August of 2018, my organization partner and I had the chance to sign up with an extremely appealing little solar setup company in Houston. Through this work we saw the chance readily available to bring solar into our (the Hispanic) community. As an outcome, my partner and I combined his experience in selling to the Hispanic market with my consumer service expertise to create SUNTEX where “the consumer is the factor we exist as a business”. Our focus is connecting the Hispanic neighborhood and our clients with excellent customer care.
Why is concentrating on the Hispanic community a priority for SUNTEX?
Number Two: in the past, we have personally experienced a lack of care and interaction from those that can not determine with our culture. We knew that solar advantages everyone, regardless of race or background, and that our individuals would need a lot of assistance to comprehend how to obtain this benefit for their homes.
What challenges do you deal with? Why?
Being a little business with a high level of service expectations for our consumers features its own set of challenges. Nevertheless, the best difficulty we deal with is shared by a variety of small businesses: turnover. Furthermore, despite the fact that solar energy has actually been around for a while, the basics of these jobs are not widely taught in school. So, we have to invest a lot amount of time training sales personnel to make sure they have the ability to supply a high level of consumer service.
How are you making an impact through SUNTEX?
By merely measuring up to our honest values. I have actually found out throughout my life that in service, there is no other way to do it right however to be truthful. While others may take faster ways, the fact always dominates.
Please share with us a recent company success story.
Just recently, after assisting a client “go solar” in 2 of her houses, she referred a new client named Angela to us. During our initial visit, I kept in mind that they might only achieve about 56% of solar energy balanced out due to their homes consumption rates and shading from trees on the property. We went over a few extra energy effectiveness upgrades to the house to lower energy intake, which could offer a greater energy offset. Angela at first flinched at the idea of investing more cash into the home, however ultimately she called me back and stated she wanted to progress with the solar and energy performance upgrades. We completed a Home Energy Audit to see why her use was so high and discovered that her home needed a larger a/c unit, plus extra ducts to distribute the a/c equally throughout the house. We likewise informed her that the finance partner could include the expense of that upgrade to the solar loan– and that in doing so, she could get approved for a lower interest rate than any other house improvement loan for that air conditioner upgrade. She took my advice and chose to move on and was, in fact, able to minimize her loan rate of interest.
During the installation, we wound up spending for Angela and her senior mom to remain in a hotel till their upgrades and inspections were complete to ensure they were comfy throughout the process.
Now, Angelas solar system covers 100% of the electricity utilized in her house. Thanks to the air conditioner upgrade, they have minimized their energy consumption considerably, and she has a flat, predictable solar payment every month that is less than she was paying before setting up solar. This is what we imply by “customer care.”
From a nationwide viewpoint, how can we improve access to sustainable enery?
Most of the house owners that we check out are fortunate to own a house, yet numerous of them have actually not qualified for solar due to numerous combined or isolated aspects such as subprime credit score, lower yearly home income, self-employment, or a lack of knowledge of readily available loan programs. We need to provide more people with opportunities to embrace sustainable energy with less inconveniences.
How has your Accelerate membership assisted your company?
By empowering us to think that there is somebody there to support our development in this industry, and providing us the opportunity to fulfill others in the same boat. Now I know that there is hope for minority little companies in the renewable resource market.
How can potential partners do service with you?
It is essential that we share the exact same values and objective to assist others, even if it implies getting out of our convenience zones. It may cost a bit more for us to do company, however its worth it in the end for our customers. If youre prepared to start there, we d enjoy to meet to discuss possible partnership opportunities.
Exists anything else you want to show ACORE members and partners?
We are truly grateful for the Accelerate membership program and for all of the opportunities you have supplied. I know this is only the start, and we have a long roadway ahead of us; however, I look forward to becoming a sponsor to help pave the way for other Accelerate members in the future– with an unique thanks to all of my customers and partners at SUNTEX, considering that they are the fuel that drives the objective!
To get more information about SUNTEX, see