Renewable Power Perspectives Q&A with Ally Mendoza, CEO of SUNTEX

By Constance ThompsonSeptember 16, 2021

The American Council on Renewable Energy (ACORE) is pleased to share the 4th installment in our “Accelerating Renewables” blog site series.
Each installment includes industry leaders and subjects associated with accelerating a fair and just transition to a renewable resource economy. In acknowledgment of National Hispanic Heritage Month, our September features highlight how three Hispanic-owned Accelerate member companies are flourishing in the renewable energy sector.
What inspired you to begin SUNTEX?
As a natural-born leader, I constantly set high expectations for myself and always try to find opportunities to serve others– be it by offering extraordinary client service, language translations, or simply sharing knowledge with others. My personal objectives and desire to assist others led me to work in the renewable resource sector, where I can pursue this dream on a bigger scale.
Inform us about SUNTEX?
Our businesss objective is basic: we want to make solar easy and inexpensive every action of the method. We largely serve the Hispanic community in Texas. That is what we do best– help Spanish speakers comprehend and adopt renewable resource as a way of life, assisting generations to come.
Please share with us more about your journey towards developing SUNTEX. Was there an “aha moment” when you chose to focus on solar?
Back in August of 2018, my business partner and I had the chance to sign up with an extremely promising small solar setup business in Houston. Through this work we saw the chance offered to bring solar into our (the Hispanic) community. As a result, my partner and I integrated his experience in selling to the Hispanic market with my customer support expertise to produce SUNTEX where “the customer is the reason we exist as a business”. Our focus is connecting the Hispanic neighborhood and our customers with outstanding client service.
Why is concentrating on the Hispanic neighborhood a priority for SUNTEX?
Number Two: in the past, we have personally experienced an absence of care and communication from those that can not identify with our culture. We understood that solar benefits everyone, regardless of race or background, and that our people would require a lot of support to understand how to obtain this advantage for their houses.
What difficulties do you deal with? Why?
Being a little business with a high level of service expectations for our consumers comes with its own set of difficulties. The greatest challenge we face is shared by a number of little businesses: turnover. In addition, although solar power has been around for a while, the essentials of these jobs are not extensively taught in school. So, we need to spend a lot amount of time training sales personnel to ensure they have the ability to supply a high level of consumer service.
How are you making an effect through SUNTEX?
By merely living up to our truthful values. I have actually found out throughout my life that in organization, there is no other way to do it best however to be honest. While others might take shortcuts, the reality constantly dominates.
Please show us a recent company success story.
During our preliminary consultation, I kept in mind that they might just achieve about 56% of solar energy balanced out due to their houses intake rates and shading from trees on the property. We talked about a couple of extra energy performance upgrades to the house to lower energy intake, which could supply a greater energy balanced out. Angela at first flinched at the idea of investing more money into the house, but eventually she called me back and said she wanted to move forward with the solar and energy effectiveness upgrades.
During the setup, we wound up spending for Angela and her senior mom to stay in a hotel until their upgrades and inspections were complete to guarantee they were comfortable throughout the procedure.
Now, Angelas planetary system covers 100% of the electrical power used in her home. Thanks to the air conditioner upgrade, they have reduced their energy usage considerably, and she has a flat, foreseeable solar payment every month that is less than she was paying before setting up solar. This is what we mean by “customer care.”
From a nationwide point of view, how can we enhance access to eco-friendly enery?
From my experience, there is a large gap in access. Most of the property owners that we check out are lucky to own a home, yet a number of them have actually not received solar due to numerous combined or isolated factors such as subprime credit score, lower yearly household earnings, self-employment, or an absence of understanding of offered loan programs. These neighborhoods require more assistance and education on the significance of setting up a planetary system that can save them cash. We need to offer more people with opportunities to adopt renewable resource with less hassles.
How has your Accelerate subscription assisted your business?
By empowering us to believe that there is somebody there to support our development in this industry, and providing us the chance to meet others in the same boat. Now I know that there is expect minority small companies in the renewable resource industry.
How can potential partners do service with you?
It is essential that we share the exact same values and objective to assist others, even if it indicates getting out of our convenience zones. It might cost a little more for us to do service, however its worth it in the end for our customers. We d like to satisfy to talk about possible collaboration opportunities if youre willing to begin there.
Exists anything else you wish to share with ACORE members and partners?
We are truly grateful for the Accelerate membership program and for all of the chances you have supplied. I know this is just the beginning, and we have a long road ahead of us; however, I look forward to becoming a sponsor to help lead the way for other Accelerate members in the future– with an unique thanks to all of my clients and partners at SUNTEX, because they are the fuel that drives the objective!
To get more information about SUNTEX, check out

Furthermore, even though solar energy has been around for a while, the essentials of these tasks are not commonly taught in school. Throughout our preliminary visit, I noted that they could just accomplish about 56% of solar energy balanced out due to their houses usage rates and shading from trees on the property. We went over a couple of extra energy effectiveness upgrades to the home to reduce energy consumption, which might offer a greater energy offset. Angela initially flinched at the idea of investing more money into the home, however eventually she called me back and stated she wanted to move forward with the solar and energy performance upgrades. Thanks to the A/c upgrade, they have lowered their energy consumption greatly, and she has a flat, foreseeable solar payment each month that is less than she was paying before setting up solar.