Renewable Power Perspectives Q&A with Kristal Hansley, Founder & CEO of WeSolar, Inc.

By Constance ThompsonAugust 27, 2021
The American Council on Renewable Energy (ACORE) is happy to share the first installment in our “Accelerating Renewables” blog site series. Each installation will include industry leaders and topics related to speeding up a fair and simply shift to a renewable resource economy. In recognition of National Black Business Month, our August blog is the first in a series highlighting how Black-owned member companies are thriving in the renewable resource sector.
Kristal Hansley is the Founder & & CEO of WeSolar, Inc and is the countrys first Black female CEO in the community solar market. Under her leadership, WeSolar is growing rapidly, providing consumers across Maryland and the District of Columbia access to affordable solar energy, regardless of house type, and helping hard-working families decrease monthly expenses.
What inspired you to start your business?
The plain fact that most of families who were getting sustainable energy incentives were greater income. I remember discovering this and believing there had to be a way to resolve this gap. I discovered there was a problem. I had my own concepts on how to fix it, and I wished to have agency over my own decisions. I was at a neighborhood meeting with 50 Black females organizers who were not purchased the community solar motion. It felt like a lightbulb had actually turned on for me as soon as I began to discuss how crucial and immediate it was for us to be a part of the solar motion. I began revealing how higher-income neighborhoods and people in the suburban areas were taking advantage of eco-friendly tax rewards and had actually received a lots of assistance. The reality is, energy use impacts Black home budgets significantly. 36% of Black families experience a high energy problem, indicating they invest over 6% of their earnings on house energy bills. Thats a massive portion. To be able to provide a product that will conserve our community approximately 60% on their energy costs is transformative.
Tell us about your business?
WeSolars objective is to bring under-resourced neighborhoods budget-friendly access to local community solar and to assist industrial residential or commercial properties with energy effectiveness. WeSolar introduced in Baltimore and will broaden to other cities in the future. Through WeSolar, electricity consumers can buy shared solar from a regional job without needing to install any devices in their homes. In turn, homeowners save hundreds on their electrical energy expenses. In Maryland, lawmakers passed legislation that states 50 percent of its electrical energy must originate from renewable resource sources by 2030.
What difficulties do you face? Why?
To a neighborhood that is currently dealing with numerous pressing difficulties, persuading them that there is another one just as important is extremely difficult. I remember trying to explain community solar to my pals and the conversation rapidly rotating to housing. The reality of the matter is, institutional racism and injustice are bigger than we understand, and it drowns our neighborhood. Where Black individuals are not being bought, we are being asked to prioritize continuously for our survival.
Please show us a current business success story.
An extremely personal success story for me is cultivating a partnership with Maryland United Baptist Missionary Convention, Inc. I grew up in a Baptist church in Brooklyn where my cousin was the pastor, and my mother was an organizer– community was sewn into my really being. When I initially moved to Baltimore, the Community Solar Pilot Program was launched, and I desired to make sure city locals were receiving the very same amount of investment as the county. It was the church that took me in, and the church that then supported my vision– bringing whatever complete circle. Renewable resource has actually traditionally been a middle-class problem since Black neighborhoods have actually needed to live in survival mode, but Reverend Mason and Reverend Dewitt brought me into the circle and linked me with individuals I needed to get in touch with in order to make this collaboration effective.
To read more about WeSolar, see wesolar.energy
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I was at a neighborhood meeting with 50 Black ladies organizers who were not invested in the community solar motion. To be able to provide a product that will save our neighborhood up to 60% on their energy expenses is transformative.
WeSolars objective is to bring under-resourced communities cost effective access to local community solar and to assist industrial residential or commercial properties with energy performance. When I initially moved to Baltimore, the Community Solar Pilot Program was launched, and I wanted to make sure city residents were receiving the very same amount of financial investment as the county. Sustainable energy has actually traditionally been a middle-class problem since Black neighborhoods have had to live in survival mode, however Reverend Mason and Reverend Dewitt brought me into the circle and connected me with the individuals I required to link with in order to make this partnership effective.