[Updated] Google Bypasses Roku’s YouTube TV Ban by Moving It to the Main YouTube App
Google states that settlements with Roku are continuous, but to be sincere, it looks like the business is getting ready for the worst. According to its article, Google is “in discussions with other partners to protect complimentary streaming devices in case YouTube TELEVISION members face any access problems on Roku,” a costly and significant move.
Update, 5/7/21 3:44 pm: Roku issues a scathing statement to The Verge:
Googles actions are the clear conduct of an uncontrolled monopolist set on crushing fair competition and damaging consumer option. The bundling statement by YouTube highlights the sort of predatory company practices utilized by Google that Congress, Attorney Generals and regulative bodies around the world are examining. Roku has not requested one additional dollar in monetary worth from YouTubeTV. We have simply asked Google to stop their anticompetitive behavior of controling user search results page to their special monetary advantage and to stop demanding access to sensitive information that no other partner on our platform receives today. In response, Google has actually continued its practice of blatantly leveraging its YouTube monopoly to require an independent business into an agreement that is both bad for customers and bad for reasonable competition.
This is getting uglier by the minute.
Its difficult to tell what will take place next. Roku tried utilizing YouTube TV access as a bargaining chip, however Google discovered a workaround. Unless the business come to an arrangement, Roku may be required to follow Googles request for AV1 codec support. Or, you know, Roku will just state “screw it” and prohibit YouTube from its platform completely.
Source: Google via 9to5Google
Simply a week after Roku removed YouTube TELEVISION from its app shop, Google is now utilizing the basic YouTube app to host YouTube TELEVISIONs services. Google discussed the Trojan Horse maneuver in a post, and hinted that it might provide totally free streaming adheres to consumers if settlements with Roku break down.
If you downloaded YouTube TV on your Roku prior to April 30th, then you can still utilize the YouTube TV app typically. Open the basic YouTube app and press the “Go to YouTube TV” button in the sidebar.
The dispute in between Google and Roku is confusing, however it seems to revolve around Googles insistence on AV1 codec assistance for streaming devices. Google desires future Roku devices to support the quick and efficient AV1 codec for YouTube, a requirement that could increase the cost of Roku products.
If you downloaded YouTube TV on your Roku before April 30th, then you can still utilize the YouTube TELEVISION app generally. If youre a brand-new YouTube TV client with a Roku, then you have to utilize Googles brand-new workaround. Open the basic YouTube app and press the “Go to YouTube TELEVISION” button in the sidebar. Roku attempted using YouTube TELEVISION access as a bargaining chip, but Google found a workaround.