Google just fired back at Roku in the war over YouTube TV

May 7, 2021

After failing to come to terms in private, Google and Roku began publicly airing their dirty laundry over YouTube TELEVISIONs continued assistance on Roku gadgets recently. Roku sent out an email to its customers explaining that it was not ready to accept Googles “unjust terms,” that included preferential treatment and unique placement for its apps on Rokus UI. At the end of the week, Google enabled the arrangement for the circulation of YouTube TV on Rokus gadgets to expire, and as an outcome, the channel was eliminated. YouTube TELEVISION customers that had actually currently downloaded the app still have access to the live TELEVISION service for the time being, however its no longer possible to find it in search results page.

That was completion of the story for many of today, but it turns out that Google had simply been preparing to retaliate. On Friday, the YouTube group announced in an article that it will be rolling out a brand-new feature that will permit YouTube TV subscribers to watch live TELEVISION from within the primary YouTube app.
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Google says YouTube TELEVISION customers need to see the “Go to YouTube TV” button in the menu of the YouTube app on their Roku streaming boxes and tvs in the coming days. By clicking that button, the app will transform into the familiar YouTube TELEVISION design, giving everyone with a Roku access to the service when again.
A Google spokesperson discussed to The Verge that users will not have the ability to sign up for YouTube TELEVISION this way– the workaround is only implied to provide existing subscribers a method to enjoy live TV without the YouTube TELEVISION app. Plus, it is all however guaranteed to make Roku upset, which should lead to more fireworks.
Heres what Google needs to state about the ongoing negotiations with Roku over YouTube TELEVISION:

A resolution does not appear to be forthcoming, however its nearly difficult to determine how quickly disputes like these will blow over. In the meantime, well be waiting anxiously for Rokus fiery action.
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Jacob began covering video games and technology in college as a hobby, however it rapidly became clear to him that this was what he desired to provide for a living. He currently resides in New York composing for BGR. His previously released work can be discovered on TechHive, VentureBeat and Game Rant.

After failing to come to terms in private, Google and Roku began openly airing their dirty laundry over YouTube TELEVISIONs continued support on Roku devices last week. Roku sent out an email to its clients explaining that it was not ready to accept Googles “unfair terms,” which consisted of preferential treatment and special placement for its apps on Rokus UI. At the end of the week, Google enabled the arrangement for the distribution of YouTube TV on Rokus gadgets to expire, and as a result, the channel was gotten rid of. As of right now, existing YouTube TELEVISION members still have access to the app on Roku gadgets.

Were still working to come to an agreement with Roku to guarantee continued access to YouTube TV for our mutual clients. As of today, existing YouTube TELEVISION members still have access to the app on Roku devices. Were also in discussions with other partners to protect totally free streaming devices in case YouTube TV members deal with any gain access to concerns on Roku.
Separately, we are also in ongoing, long-lasting discussions with Roku to accredit that new gadgets satisfy our technical requirements. This accreditation procedure exists to make sure a top quality and consistent YouTube experience throughout various devices, consisting of Googles own– so you understand how to navigate the app and what to expect. Well continue our discussions with Roku on certification, in good faith, with the objective of promoting for our shared consumers.