New emails show Steve Jobs referred to Facebook as ‘Fecebook’ amid App Store conflict

New documents brought to light as part of the Apple vs. Legendary legal battle offer interesting details on the history of the relationship in between Facebook and Apple. The files, revealed by Epic Games and first identified by CNBC, show that the relationship in between Apple and Facebook has actually been strained since as far back as 2011.

Around this time, Facebook had not yet released a dedicated app for the iPad, which debuted in 2010. Apples Scott Forstall, then serving as the businesss software chief, sent an e-mail to Phil Schiller and Steve Jobs concerning a meeting he had with Mark Zuckerberg about bringing Facebook to the iPad.
At the heart of Facebooks issues was that Apple would not enable the Facebook for iPad application to include “ingrained apps.” Forstall composed:

I simply discussed with Mark how they should not consist of ingrained apps in the Facebook iPad app– neither in an embedded web view or as a directory site of links that would reroute to Safari.
Not remarkably, he wasnt pleased with this as he considers these apps part of the “entire Facebook experience” and isnt sure they should do an iPad app without them. Whatever operates in Safari, so he is hesitant to push individuals to a native app with less functionality, even if the native app is much better for non-third celebration app functions.

Zuckerberg suggested a few compromises to Forstall:

Do not include a directory of apps in the Facebook app, links, or otherwise
Do not have third-party apps run in the embedded web view
Permit user posts in the news feed related to apps
Tapping on among these app-related links would (1) quick switch to a native app if one exists and the user has it installed, (2) take the user to the App Store if a native app exists and the user has actually not installed it, (3) link out to Safari otherwise

” I believe this is all affordable, with the possible exception of # 3,” Forstall wrote in the email. Steve Jobs wrote and reacted, “I concur– if we eliminate Fecebooks 3rd proposal it sounds reasonable.” Note Jobss spelling of Facebook there.
A few days later, Forstall followed up and said that Zuckerberg did not like Apples counterproposal. CNBC further explains:

Schiller, who was Apples head of marketing till in 2015, and runs Apples Executive Review Board that makes calls whether apps will be authorized by Apple, summed up Apples position.
” I dont see why we wish to do that,” Schiller wrote. “All these apps wont be native, they wont have a relationship or license with us, we wont evaluate them, they wont use our Tools or apis, they will not utilize our shops, and so on”
When Facebooks iPad app ultimately released, it said that it would not support its own Credits currency on iOS for apps like Farmville– a compromise along the lines of what Apples executives talked about.

And naturally, the relationship in between Facebook and Apple has not at all enhanced since 2011. The 2 business are currently taken part in a bitter fight of Apples concentrate on user personal privacy. Facebook has also criticized Apple for not enabling it to provide its gaming application on the App Store. Recent reports have actually likewise suggested that Facebook is mulling the possibility of launching its own antitrust claim versus Apple.
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Note Jobss spelling of Facebook there.
And of course, the relationship between Facebook and Apple has not at all enhanced considering that 2011. The two business are currently engaged in a bitter fight of Apples focus on user privacy. Facebook has also slammed Apple for not allowing it to use its video gaming application on the App Store. Recent reports have actually also indicated that Facebook is mulling the possibility of introducing its own antitrust suit versus Apple.